Interventions

• Architecture

• Commercial

• Communication & Marketing

Technical sheet

Longueuil
2009
2 100 sq. ft.

Intro

Goals

Create an inviting customer experience that appeals to a youthful and sophisticated clientele; develop a completely design and branding solution, from the logo, menus and packaging, to signage and interior design; establish brand continuity with the parent company.

Solution

Using clean, crisp graphics, modern furnishings and upscale décor, A2’s design concept establishes a highly contemporary look and feel. The design also relates the new shop to Patisserie Rolland by adopting its familiar colour palette – warm and inviting, rich and elegant – which instantly conveys the quality and refinement of a well-established brand.

Results

A polished, exciting concept with a fresh, modern style that builds on the powerful brand equity one of the Montreal region’s oldest and most popular pastry shops.