A new dining experience in St-Jean-sur-Richelieu

A real institution in St-Jean-sur-Richelieu for 30 years, the restaurant Le Samuel offers a new dining experience for their customers; superb food, impressive wine list and outstanding service. All of these elements come full circle into an innovated design that is at the same time elegant, sophisticated and contemporary. Starting with the faux-concrete wall, by the steel laminated panels walls, to the reclaimed bar wood, the outstanding atmosphere is heightened by the lighting effects of LED which enhance each of the four zones of the restaurant; the dining room, the lounge bars, the bars and tasting area and the magnificent outside terrace overseeing the canal Richelieu. We opted for a sensible mixture of rough and contemporary materials in warm tones punctuated with gold accents which tailors to sophisticated and a “chic” looking concept. Current and timeless color schemes and materials….a recipe for a perfect balance. By defining the customer experience as the starting point, it is then effortless for us to create the DNA of the brand: the logo, stationary, slogan, gift card, VIP card, exterior and interior signage, coasters, menu, dinnerware, even the selection of fragrances at the entrance and in washrooms, nothing is left unturned, all the senses will be sought…an ultimate customer experience guiding you in every step…. a perfect synergy.

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