Refined and profitable

Faubourg Giffard

 
Charlesbourg - 2006
379 000 sq.ft.

Phase 1 and 2 of this brand new retirement residence was an immediate hit with an affluent target audience looking for security, comfort, and a refined yet homey atmosphere.

“ A2 is a firm that can make great things happen. For them, budget limits mean challenge, never obstacles. These people do true miracles. ”

Jean-Rock Tardif, Président - Groupe Fotar

Challenges

Conceive a lifestyle that will compel retirees in this region to rent an apartment – even before the grand opening.

Solution

In keeping with our goal of designing the ultimate customer experience, A2’s first priority for this clientele was to create a convivial atmosphere that would complement a youthful and active lifestyle. For these seniors, the perfect décor, both within the apartments and throughout the common areas, would evoke a sense of prestige and comfort. With this in mind, A2 often used traditional materials to establish a warm, rustic ambiance – in some cases combined this look with lounge-style lighting to create a more elegant mood. A highlight of the main floor is its dramatic spiral staircase, which leads to the cafe/bistro, a multifunctional recreation centre and several other activity rooms.

Results

A huge success! Both phases were rented quickly and maintain 100% capacity, and a third phase is now under construction.

In collaboration with Beaudet Faille Normand Architectes.