Spacious and visually refreshing

Doyle optométristes & opticiens

 
MANY BRANCHES

This group of optometrists and opticians now operates 9 boutiques in its network which directly comes out of a figment of our imagination, all this with the aid of the Doyle family which we have been cooperating with since 2000.

“ We started our long cooperation with A2 Design, 12 years ago when we were looking for a firm that could help us give our offices a specific image and making it user friendly at the same time. We wanted a modern design that could also be warm and that lives through the years, and A2 were able to capture that with finesse and professionalism. Since then, we never stopped working with A2 for all our projects, whether it’s a renovation or the design of our head office. They know how to pin point our needs and they have customer satisfaction at heart. Never short on concepts and they bring with each project new ideas thus creating designs that exceptionally make good use of all spaces. In other words they know how to be on the same wave length as their clients. Thanks A2. ”

Sylvie Thérien-Doyle - Doyle optométristes & opticiens

Challenges

Bring a breath of fresh air to the design of a new location; continue to respect the design concepts that provide brand unity across the retail network.

Solution

The new store’s design begins by making the product the star attraction – in this case with a dramatic custom-designed display bar that showcases the complete product selection. A2 also installed a fireplace, with comfortable leather seating and a flat-screen TV, turning the waiting area into a cozy lounge. The look and feel of the brand was achieved through the use of colour – warm, chocolate brown tones mixed with blue and white, all part of the familiar Doyle palette.

Results

Beautiful surroundings with a contemporary, upscale atmosphere and, most important, an unobstructed view of the entire product selection.