Young and sophisticated

Le Comptoir à Rolland

 
Longueuil - 2009
2 100 sq.ft.

A new concept developed by Pâtisserie Rolland, Le Comptoir serves students and faculty at the University of Sherbrooke and also provides catering services for on-campus meetings, events and other business activities.

“ By adopting Patisserie Rolland’s familiar colour palette – warm and inviting, rich and elegant – this brand new shop instantly conveys the quality and refinement of a well-established brand. ”

Challenges

Create an inviting customer experience that appeals to a youthful and sophisticated clientele; develop a completely design and branding solution, from the logo, menus and packaging, to signage and interior design; establish brand continuity with the parent company.

Solution

Using clean, crisp graphics, modern furnishings and upscale décor, A2’s design concept establishes a highly contemporary look and feel. The design also relates the new shop to Patisserie Rolland by adopting its familiar colour palette – warm and inviting, rich and elegant – which instantly conveys the quality and refinement of a well-established brand.

Results

A polished, exciting concept with a fresh, modern style that builds on the powerful brand equity one of the Montreal region’s oldest and most popular pastry shops.

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