Distinctive and attractive
La Fromagerie Hamel
Opened since 1933, La Fromagerie Hamel is a choice destination for cheese lovers in the Montreal area. Since 2001, A2 Design guided this family business in creating the 5 branches design, by optimizing every time the customer experience.
“ A distinctive presence that complements the rustic setting of the Atwater Market yet still stands out prominently in this competitive, high-traffic environment. ”
Challenges
Enhance and modernize the Hamel image; redesign the layout for improved traffic flow, efficiency and shopping comfort; establish a distinctive presence that complements the rustic setting of the Atwater Market yet still stands out prominently in this competitive, high-traffic environment.
Solution
A2 began by installing simple yet powerful storefront signage by setting the logo and logotype against a dramatic black banner. New storage furniture and display stands give the space a more modern look. To encourage more people to stop in and browse, A2 created a leisurely but highly functional layout that makes it easier to browse – and more efficient for the staff to serve them.
Results
A powerful, inviting presence, attracting passers-by with products that are prominently displayed to encourage browsing and self-serve shopping.
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